Marketing death : culture and the making of a life insurance market in China

Marketing death : culture and the making of a life insurance market in China / Cheris Shun-ching Chan.

"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market...

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Bibliographic Details
Main Author: Chan, Cheris Shun-ching
Format: eBook
Language:English
Published: New York, N.Y. : Oxford University Press, ©2011.
Subjects:
Life insurance > Social aspects > China.
BUSINESS & ECONOMICS > Insurance > Life.
Life insurance > Social aspects
China
Online Access:Click for online access
Description
Summary:"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9780199875214
0199875219
1280593563
9781280593567
9780199951154
0199951152
Source of Description, Etc. Note:Print version record.

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