Marketing death : culture and the making of a life insurance market in China / Cheris Shun-ching Chan.

"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market...

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Bibliographic Details
Main Author: Chan, Cheris Shun-ching
Format: eBook
Language:English
Published: New York, N.Y. : Oxford University Press, ©2011.
Subjects:
Online Access:Click for online access

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245 1 0 |a Marketing death :  |b culture and the making of a life insurance market in China /  |c Cheris Shun-ching Chan. 
260 |a New York, N.Y. :  |b Oxford University Press,  |c ©2011. 
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504 |a Includes bibliographical references and index. 
505 0 |a Is China an inviting place for life insurance? : societal conditions, the market, and remaining puzzles -- Defining life insurance and product development : divergent institutional logics -- Manufacturing sales agents : cultural capital and management strategies -- Making transactions : selling strategies and sales discourses -- Buying life insurance : multiple motives but consistent preferences -- How culture matters : culture, market, and globalization. 
520 |a "Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description 
588 0 |a Print version record. 
650 0 |a Life insurance  |x Social aspects  |z China. 
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