Marketing death : culture and the making of a life insurance market in China

Marketing death : culture and the making of a life insurance market in China / Cheris Shun-ching Chan.

"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market...

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Bibliographic Details
Main Author: Chan, Cheris Shun-ching
Format: eBook
Language:English
Published: New York, N.Y. : Oxford University Press, ©2011.
Subjects:
Life insurance > Social aspects > China.
BUSINESS & ECONOMICS > Insurance > Life.
Life insurance > Social aspects
China
Online Access:Click for online access
Table of Contents:
  • Is China an inviting place for life insurance? : societal conditions, the market, and remaining puzzles
  • Defining life insurance and product development : divergent institutional logics
  • Manufacturing sales agents : cultural capital and management strategies
  • Making transactions : selling strategies and sales discourses
  • Buying life insurance : multiple motives but consistent preferences
  • How culture matters : culture, market, and globalization.

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