Strategic management in crisis communication : a multinational approach

Strategic management in crisis communication : a multinational approach / Christian Fronz.

HauptbeschreibungA corporate crisis situation is an integral part of a company's life cycle. On average, the probability that corporate manager will experience a corporate crisis situation within five years is almost as high as 82%. Multinational companies in particular face a higher potential...

Full description

Saved in:
Bibliographic Details
Main Author: Fronz, Christian
Format: eBook
Language:English
Published: Hamburg : Diplomica Verlag, 2012.
Subjects:
Crisis management.
Emergency communication systems.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Crisis management
Emergency communication systems
Online Access:Click for online access
Table of Contents:
  • Strategic Management in Crisis Communication. A Multinational Approach; INDEX TO CONTENTS; LIST OF ABBREVIATIONS; LIST OF FIGURES; LIST OF TABLES; 1 INTRODUCTION; 1.1 Research Purpose; 1.2 Research Problem and Objectives; 1.3 Background; 1.4 Structure of Study; 2 LITERATURE REVIEW; 2.1 Multinational Companies and their Mode of Internationalisation; 2.2 The Challenge in Strategic Management in MNCs; 2.2.1 The Process of Strategic Management; 2.2.2 MNCs' Internal and External Environment; 2.2.3 Stakeholder Management; 2.2.4 Management of MNCs' Environment; 2.3 Corporate Communication.
  • 2.3.1 Definition and Background2.3.2 Corporate Reputation Management; 2.3.3 Importance of Cultural Intelligence; 2.4 Crisis Communication; 2.4.1 Corporate Risk; 2.4.2 Corporate Crisis; 2.4.3 Corporate Crisis Management; 2.4.4 Strategic Crisis Communication; 3 RESEARCH METHODOLOGY; 3.1 Research Planning; 3.1.1 Research Design; 3.1.2 Research Method; 3.1.3 Research Approach and Source of Data; 3.2 Research Process; 4 ANALYSIS RESULTS AND DISCUSSION; 4.1 Introduction and Assistance; 4.2 The changing Communication Environment; 4.3 Diversification of Target Groups; 4.3.1 Stakeholder Groups.
  • 4.3.2 Societies and Culture Groups4.4 Diversification of Crisis Characteristics; 4.4.1 Crisis Lifecycle Consideration; 4.4.2 Crisis Type Differentiation; 4.5 Organisational Integration; 5 THEORY DEVELOPMENT; 5.1 Preparation of Theory; 5.1.1 Collocation of Analysed Intelligences and Analysis Summary; 5.1.2 Organisational and Strategic Integration; 5.2 Merger into the new Theory; 5.2.1 Introduction and process; 5.2.2 Conflation and Implementation; 5.3 Values and Critical Aspects; 6 STUDY CONCLUSION; 6.1 Limitations and Future Research; 6.2 Conclusion; APPENDICES
  • INDEX TO CONTENTS.
  • APPENDIX A: The System-Oriented ApproachAPPENDIX B: Communication Methods, Characteristics, and Quality Criteria; APPENDIX C: Components of Corporate Identity; APPENDIX D: Models on Cultural Management; APPENDIX E: Advanced Definition in Corporate Risk; APPENDIX F: Qualitative vs. Quantitative Research; APPENDIX G: Inductive vs. Deductive Research Approach; APPENDIX H: Main Sources of Data; APPENDIX I: Underlying Case Studies and Best Practices; APPENDIX J: Underlying Studies and Reports; APPENDIX K: Underlying Theories in Crisis Communication; APPENDIX L: Underlying Literatures.
  • APPENDIX M: Underlying Categories and Sub-categoriesAPPENDIX N: Analysis Fact's; APPENDIX O: Literacy Rates and World's Religions; APPENDIX P: History and Types of Corporate Social Responsibility; APPENDIX Q: Components of Corporate Mission Statement; APPENDIX R: Level of Trust in Channels and Media; APPENDIX S: Phases of Crisis Management; APPENDIX T: Ten Principles of United Nation's Global Compact; LIST OF REFERENCES; AUTORENPROFIL.

Similar Items