Freud on Madison Avenue : motivation research and subliminal advertising in America

Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.

Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational resear...

Full description

Saved in:
Bibliographic Details
Main Author: Samuel, Lawrence R.
Format: eBook
Language:English
Published: Philadelphia : University of Pennsylvania Press, ©2010.
Series:EBL-Schweitzer
Subjects:
Consumer behavior > United States > History.
Advertising > United States > Psychological aspects > History.
Subliminal advertising > United States > History.
Motivation research (Marketing) > United States > History.
HISTORY > United States > 20th Century.
Advertising > Psychological aspects
Consumer behavior
Motivation research (Marketing)
Subliminal advertising
United States
History
Online Access:Click for online access
Description
Summary:Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.
Item Description:OldControl:muse9780812204872.
Physical Description:1 online resource (218 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9780812204872
0812204875
1283896869
9781283896863
Language:In English.
Source of Description, Etc. Note:Print version record.

Similar Items