Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.

Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational resear...

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Bibliographic Details
Main Author: Samuel, Lawrence R.
Format: eBook
Language:English
Published: Philadelphia : University of Pennsylvania Press, ©2010.
Series:EBL-Schweitzer
Subjects:
Online Access:Click for online access

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100 1 |a Samuel, Lawrence R. 
245 1 0 |a Freud on Madison Avenue :  |b motivation research and subliminal advertising in America /  |c Lawrence R. Samuel. 
260 |a Philadelphia :  |b University of Pennsylvania Press,  |c ©2010. 
300 |a 1 online resource (218 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file 
347 |b PDF 
380 |a Dictionary 
490 0 |a EBL-Schweitzer 
500 |a OldControl:muse9780812204872. 
504 |a Includes bibliographical references and index. 
505 0 |a The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. 
588 0 |a Print version record. 
520 |a Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter. 
546 |a In English. 
650 0 |a Consumer behavior  |z United States  |x History. 
650 0 |a Advertising  |z United States  |x Psychological aspects  |x History. 
650 0 |a Subliminal advertising  |z United States  |x History. 
650 0 |a Motivation research (Marketing)  |z United States  |x History. 
650 7 |a HISTORY  |z United States  |y 20th Century.  |2 bisacsh 
650 7 |a Advertising  |x Psychological aspects  |2 fast 
650 7 |a Consumer behavior  |2 fast 
650 7 |a Motivation research (Marketing)  |2 fast 
650 7 |a Subliminal advertising  |2 fast 
651 7 |a United States  |2 fast  |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq 
655 7 |a History  |2 fast 
758 |i has work:  |a Freud on Madison Avenue (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGjWkdjVmxwvFx4ymChktC  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |z 9781283896863 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=3441990  |y Click for online access 
903 |a EBC-AC 
994 |a 92  |b HCD