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20240809213013.0 |
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091210s2010 pau obd 001 0 eng d |
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|a CN8ML
|b eng
|e pn
|c CN8ML
|d OCLCO
|d OCLCQ
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|d JSTOR
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|a 843076980
|a 910070405
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|a 962592737
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|a 9780812204872
|q (electronic bk.)
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|a 0812204875
|q (electronic bk.)
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|a 1283896869
|q (ebk)
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|a 9781283896863
|q (ebk)
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|z 9780812242515
|q (alk. paper)
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|z 0812242513
|q (alk. paper)
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|z 9780812222265
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|a 10.9783/9780812204872
|2 doi
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|a (OCoLC)794700595
|z (OCoLC)843076980
|z (OCoLC)910070405
|z (OCoLC)961612397
|z (OCoLC)962592737
|z (OCoLC)979904818
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|a n-us---
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|a HF5415.34
|b .S26 2010
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|a HIS036060
|2 bisacsh
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|a HCDD
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|a Samuel, Lawrence R.
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|a Freud on Madison Avenue :
|b motivation research and subliminal advertising in America /
|c Lawrence R. Samuel.
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|a Philadelphia :
|b University of Pennsylvania Press,
|c ©2010.
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|a 1 online resource (218 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
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|b PDF
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|a Dictionary
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|a EBL-Schweitzer
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|a OldControl:muse9780812204872.
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|a Includes bibliographical references and index.
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|a The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
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|a Print version record.
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|a Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.
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546 |
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|a In English.
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650 |
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|a Consumer behavior
|z United States
|x History.
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650 |
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|a Advertising
|z United States
|x Psychological aspects
|x History.
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650 |
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|a Subliminal advertising
|z United States
|x History.
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650 |
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|a Motivation research (Marketing)
|z United States
|x History.
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650 |
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7 |
|a HISTORY
|z United States
|y 20th Century.
|2 bisacsh
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650 |
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|a Advertising
|x Psychological aspects
|2 fast
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650 |
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7 |
|a Consumer behavior
|2 fast
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650 |
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|a Motivation research (Marketing)
|2 fast
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650 |
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7 |
|a Subliminal advertising
|2 fast
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651 |
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|a United States
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
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|a History
|2 fast
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758 |
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|i has work:
|a Freud on Madison Avenue (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGjWkdjVmxwvFx4ymChktC
|4 https://id.oclc.org/worldcat/ontology/hasWork
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0 |
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|i Print version:
|z 9781283896863
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856 |
4 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=3441990
|y Click for online access
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|a EBC-AC
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|a 92
|b HCD
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