Benjamin Collins and the provincial newspaper trade in the eighteenth century / C.Y. Ferdinand.

This is a study of the provincial newspaper & book trades in the 18th century. Ferdinand uses the first thoroughgoing study of the Salisbury Journal & its competitors to reveal how country papers influenced the developing systems of a region.

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Bibliographic Details
Main Author: Ferdinand, C. Y. (Christine Y.)
Format: eBook
Language:English
Published: Oxford : Clarendon, 1997.
Series:Oxford historical monographs.
Subjects:
Online Access:Click for online access
Table of Contents:
  • 1. Benjamin Collins: The Man behind the Newspapers
  • 2. The Commercial Structure of a Provincial Newspaper: Management and Distribution
  • 3. From Newsagent to Reader: Defining Readership
  • 4. Production and Policy: The Shape of a Provincial Newspaper
  • 5. Editors and Text
  • 6. The Commercial Context: Advertising in a Local Newspaper
  • 7. Conclusion
  • App. Wills.