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ocn794925501 |
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OCoLC |
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20240808213014.0 |
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m o d |
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120313s2012 nyu fob 001 0 eng d |
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|a StDuBDS
|b eng
|e pn
|c UAB
|d OCLCQ
|d OCLCO
|d OCLCQ
|d IDEBK
|d OCLCQ
|d STBDS
|d FIE
|d OCLCQ
|d OCLCF
|d U3W
|d YOU
|d TKN
|d OCLCQ
|d OCLCO
|d HS0
|d K6U
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
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| 019 |
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|a 817082566
|a 819504539
|a 821642858
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| 020 |
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|a 0199933103
|q (ebook)
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| 020 |
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|a 9780199933105
|q (ebook)
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| 020 |
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|a 1280593865
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| 020 |
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|a 9781280593864
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| 035 |
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|a (OCoLC)794925501
|z (OCoLC)817082566
|z (OCoLC)819504539
|z (OCoLC)821642858
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|a n-us---
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4 |
|a UB323
|b .B764 2012
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a Brown, Melissa T.,
|d 1971-
|1 https://id.oclc.org/worldcat/entity/E39PCjF8m7448VVVjXWPBhdTgX
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| 245 |
1 |
0 |
|a Enlisting masculinity :
|b the construction of gender in U.S. military recruiting advertising during the all-volunteer force /
|c Melissa T. Brown.
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| 260 |
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|a New York ;
|a Oxford :
|b Oxford University Press,
|c 2012.
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| 300 |
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|a 1 online resource (240 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Oxford studies in gender and international relations
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| 504 |
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|a Includes bibliographical references and index.
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| 520 |
8 |
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|a Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the US military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.
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|a Print version record.
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0 |
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|a Cover; Contents; List of Illustrations and Tables; Acknowledgments; 1. Introduction; 2. Concepts and Context: Masculinity, Citizenship, and the Creation of the All-Volunteer Force; 3. The Army; 4. The Navy; 5. The Marine Corps; 6. The Air Force; 7. Recruiting a Volunteer Force in Wartime; 8. Conclusion; Appendix; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; X; Y; Z
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| 651 |
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|a United States
|x Armed Forces
|x Recruiting, enlistment, etc.
|x History
|y 20th century.
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| 651 |
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0 |
|a United States
|x Armed Forces
|x Recruiting, enlistment, etc.
|x History
|y 21st century.
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| 650 |
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0 |
|a Advertising
|x Recruiting, enlistment, etc.
|x Social aspects
|z United States.
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| 650 |
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0 |
|a Masculinity in advertising
|z United States.
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| 650 |
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7 |
|a Masculinity in advertising
|2 fast
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| 650 |
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7 |
|a Recruiting and enlistment
|2 fast
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| 651 |
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7 |
|a United States
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
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| 648 |
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7 |
|a 1900-2099
|2 fast
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| 655 |
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7 |
|a History
|2 fast
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| 758 |
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|i has work:
|a Enlisting masculinity (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGMdjKx8txcWD7TYvC4wYd
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
8 |
|i Print version
|z 9780199842827
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| 830 |
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|a Oxford studies in gender and international relations.
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| 856 |
4 |
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|u https://holycross.idm.oclc.org/login?auth=cas&url=https://academic.oup.com/book/4703
|y Click for online access
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| 903 |
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|a OUP-SOEBA
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| 994 |
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|a 92
|b HCD
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