The social media bible : tactics, tools & strategies for business success

The social media bible : tactics, tools & strategies for business success / Lon Safko.

The go-to guide to social media skills, now in an updated and revised Third Edition. The Social Media Bible is a comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences wi...

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Bibliographic Details
Main Author: Safko, Lon (Author)
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, ©2012.
Edition:Third edition.
Series:Wiley Desktop Editions.
Subjects:
Internet marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
Electronic commerce.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Electronic commerce
Internet marketing
Social media > Economic aspects
Marknadsföring via internet.
Digitala medier.
Online Access:Click for online access
Table of Contents:
  • Tactics and tools: What is social media? ; Say hello to social networking ; It's not your father's e-mail ; The world of web pages ; The Internet forum ; The ubiquitous blog ; The wisdom of the wiki ; A picture is worth a thousand words (photo sharing) ; Talk about the podcast (audio create) ; Got audio? (audio sharing) ; Watch out for vlogs (video create) ; Thumbs up for microblogging ; Live from anywhere : it's livecasting ; Virtual worlds-real impact ; Gaming the system : virtual gaming ; RSS-Really Simple Syndication made simple ; Spotlight on search (search engine optimization) ; Marketing yourself (search engine marketing) ; The formidable fourth screen (mobile) ; Let the conversation begin (interpersonal)
  • Strategy : the five steps to social media success: Analyze your existing media ; The social media trinity ; Integrate strategies ; Identify resources ; Implement and measurement.

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