The Alignment Factor : Leveraging the Power of Total Stakeholder Support.

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persu...

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Bibliographic Details
Main Author: Van Riel, Cees B. M.
Format: eBook
Language:English
Published: Hoboken : Taylor & Francis, 2012.
Subjects:
Online Access:Click for online access
Description
Summary:The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication profession.
Physical Description:1 online resource (257 pages)
ISBN:9780203124536
0203124537
Source of Description, Etc. Note:Print version record.