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ocn798532727 |
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OCoLC |
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20240809213013.0 |
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m o d |
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121121s2012 xx o 000 0 eng d |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d DEBSZ
|d OCLCQ
|d SGP
|d OCLCF
|d OCLCO
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|a 9780203124536
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|a 0203124537
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|a (OCoLC)798532727
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|a HF5718 .R534 2012
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|a HCDD
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|a Van Riel, Cees B. M.
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|a The Alignment Factor :
|b Leveraging the Power of Total Stakeholder Support.
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|a Hoboken :
|b Taylor & Francis,
|c 2012.
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|a 1 online resource (257 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
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|2 rdamedia
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|a online resource
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|2 rdacarrier
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|a Cover; The alignment factor; Copyright; Contents; Illustrations; Foreword; Preface; 1. Aligning stakeholders through corporate communication; Part I: Building internal alignment; 2. Gathering intelligence inside the organization; 3. Developing a road map for internal alignment; 4. Creating internal alignment with effective internalcommunication; Part II. Building external alignment; 5. Gathering intelligence aimed at creating external alignment; 6. A road map aimed at creating external alignment; 7. Benefiting from corporate communication support in creating external alignment.
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|a Part III: Key performance indicators in establishing alignment with corporate communication8. Measuring the success of alignment efforts; Part IV: Epilogue; 9. Alignment: building and maintaining total stakeholder support; Bibliography; Index.
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| 520 |
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|a The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication profession.
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|a Print version record.
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| 650 |
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|a Business communication.
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| 650 |
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|a Corporations
|x Communication systems.
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| 650 |
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|a Corporations
|x Public relations.
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|a Business communication
|2 fast
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| 650 |
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7 |
|a Corporations
|x Communication systems
|2 fast
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| 650 |
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7 |
|a Corporations
|x Public relations
|2 fast
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| 758 |
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|i has work:
|a The alignment factor (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGwRtV4FtGHYWxMXPPkjyd
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
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|i Print version:
|a Van Riel, Cees B.M.
|t Alignment Factor : Leveraging the Power of Total Stakeholder Support.
|d Hoboken : Taylor & Francis, ©2012
|z 9780415690744
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| 856 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=957110
|y Click for online access
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|a EBC-AC
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|a 92
|b HCD
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