The Alignment Factor : Leveraging the Power of Total Stakeholder Support.

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persu...

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Bibliographic Details
Main Author: Van Riel, Cees B. M.
Format: eBook
Language:English
Published: Hoboken : Taylor & Francis, 2012.
Subjects:
Online Access:Click for online access

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