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00000cam a2200000 a 4500 |
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ocn801411603 |
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OCoLC |
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20240809213013.0 |
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m o d |
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cr cnu---unuuu |
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120723s2012 nmua ob 001 0 eng d |
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|z 2012011843
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a Herrick, Dennis F.
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| 245 |
1 |
0 |
|a Media management in the age of giants :
|b business dynamics of journalism /
|c Dennis F. Herrick.
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| 250 |
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|a Second edition.
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| 260 |
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|a Albuquerque :
|b University of New Mexico Press,
|c ©2012.
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| 300 |
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|a 1 online resource (xiv, 399 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
|
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|a data file
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| 504 |
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|a Includes bibliographical references and index.
|
| 588 |
0 |
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|a Print version record.
|
| 505 |
0 |
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|a An Overview of Today's Media Industry -- Preparing Yourself for Management -- Motivation and the Workforce -- Qualities of Leadership and Management -- Decision Making -- Media Ethics, Regulation, and Laws -- Operations and Structure of News Media Companies -- Budgeting, Financial Management, and Planning -- Sales, Marketing, and Market Analysis -- Consolidation and Convergence -- Entrepreneurship -- Technology Creates New Media.
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| 546 |
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|a English.
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| 520 |
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|a This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?.
|
| 650 |
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0 |
|a Journalism
|x Management.
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| 650 |
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0 |
|a Journalism
|x Economic aspects.
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| 650 |
|
7 |
|a LANGUAGE ARTS & DISCIPLINES
|x Journalism.
|2 bisacsh
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| 650 |
|
7 |
|a Journalism
|x Economic aspects
|2 fast
|
| 650 |
|
7 |
|a Journalism
|x Management
|2 fast
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| 650 |
|
7 |
|a Journalismus
|2 gnd
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| 650 |
|
7 |
|a Management
|2 gnd
|
| 650 |
|
7 |
|a Mitjans de comunicació de massa
|x Direcció i administració.
|2 lemac
|
| 758 |
|
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|i has work:
|a Media management in the age of giants (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFQyxG8Td9TydvDvXd76Td
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Herrick, Dennis F.
|t Media management in the age of giants.
|b 2nd ed.
|d Albuquerque : University of New Mexico Press, ©2012
|z 9780826351630
|w (DLC) 2012011843
|w (OCoLC)781848542
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=3039422
|y Click for online access
|
| 903 |
|
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|a EBC-AC
|
| 994 |
|
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|a 92
|b HCD
|