|
|
|
|
LEADER |
00000cam a2200000 a 4500 |
001 |
ocn801411603 |
003 |
OCoLC |
005 |
20240809213013.0 |
006 |
m o d |
007 |
cr cnu---unuuu |
008 |
120723s2012 nmua ob 001 0 eng d |
010 |
|
|
|z 2012011843
|
040 |
|
|
|a N$T
|b eng
|e pn
|c N$T
|d E7B
|d YDXCP
|d CDX
|d OCLCO
|d OCLCQ
|d OUN
|d OCLCF
|d OCLCQ
|d EBLCP
|d OCLCQ
|d DEBSZ
|d OCLCQ
|d AZK
|d LOA
|d AGLDB
|d MOR
|d PIFAG
|d ZCU
|d MERUC
|d OCLCQ
|d U3W
|d OCLCA
|d STF
|d WRM
|d VTS
|d NRAMU
|d ICG
|d VT2
|d AU@
|d OCLCQ
|d WYU
|d TKN
|d DKC
|d OCLCQ
|d M8D
|d YDX
|d OCLCO
|d OCLCA
|d VLY
|d P@U
|d OCLCO
|d KMS
|d OCLCQ
|d QGK
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
|d NUI
|d SXB
|d OCLCQ
|d DST
|d INARC
|
019 |
|
|
|a 809977131
|a 961586809
|a 962600678
|a 1055323962
|a 1065829975
|a 1081203531
|a 1088641473
|a 1162557609
|a 1227050266
|a 1227051875
|a 1228584978
|a 1241922257
|a 1259181095
|a 1290062847
|a 1300695410
|a 1303345868
|a 1303477190
|a 1349250178
|
020 |
|
|
|a 9780826351647
|q (electronic bk.)
|
020 |
|
|
|a 0826351646
|q (electronic bk.)
|
020 |
|
|
|a 1280792590
|
020 |
|
|
|a 9781280792595
|
020 |
|
|
|a 9786613702982
|
020 |
|
|
|a 6613702986
|
020 |
|
|
|z 9780826351630
|
020 |
|
|
|z 0826351638
|
024 |
8 |
|
|a 9786613702982
|
035 |
|
|
|a (OCoLC)801411603
|z (OCoLC)809977131
|z (OCoLC)961586809
|z (OCoLC)962600678
|z (OCoLC)1055323962
|z (OCoLC)1065829975
|z (OCoLC)1081203531
|z (OCoLC)1088641473
|z (OCoLC)1162557609
|z (OCoLC)1227050266
|z (OCoLC)1227051875
|z (OCoLC)1228584978
|z (OCoLC)1241922257
|z (OCoLC)1259181095
|z (OCoLC)1290062847
|z (OCoLC)1300695410
|z (OCoLC)1303345868
|z (OCoLC)1303477190
|z (OCoLC)1349250178
|
037 |
|
|
|a 370298
|b MIL
|
050 |
|
4 |
|a PN4784.M34
|b H47 2012eb
|
072 |
|
7 |
|a LAN
|x 008000
|2 bisacsh
|
049 |
|
|
|a HCDD
|
100 |
1 |
|
|a Herrick, Dennis F.
|
245 |
1 |
0 |
|a Media management in the age of giants :
|b business dynamics of journalism /
|c Dennis F. Herrick.
|
250 |
|
|
|a Second edition.
|
260 |
|
|
|a Albuquerque :
|b University of New Mexico Press,
|c ©2012.
|
300 |
|
|
|a 1 online resource (xiv, 399 pages) :
|b illustrations
|
336 |
|
|
|a text
|b txt
|2 rdacontent
|
337 |
|
|
|a computer
|b c
|2 rdamedia
|
338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
347 |
|
|
|a data file
|
504 |
|
|
|a Includes bibliographical references and index.
|
588 |
0 |
|
|a Print version record.
|
505 |
0 |
|
|a An Overview of Today's Media Industry -- Preparing Yourself for Management -- Motivation and the Workforce -- Qualities of Leadership and Management -- Decision Making -- Media Ethics, Regulation, and Laws -- Operations and Structure of News Media Companies -- Budgeting, Financial Management, and Planning -- Sales, Marketing, and Market Analysis -- Consolidation and Convergence -- Entrepreneurship -- Technology Creates New Media.
|
546 |
|
|
|a English.
|
520 |
|
|
|a This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?.
|
650 |
|
0 |
|a Journalism
|x Management.
|
650 |
|
0 |
|a Journalism
|x Economic aspects.
|
650 |
|
7 |
|a LANGUAGE ARTS & DISCIPLINES
|x Journalism.
|2 bisacsh
|
650 |
|
7 |
|a Journalism
|x Economic aspects
|2 fast
|
650 |
|
7 |
|a Journalism
|x Management
|2 fast
|
650 |
|
7 |
|a Journalismus
|2 gnd
|
650 |
|
7 |
|a Management
|2 gnd
|
650 |
|
7 |
|a Mitjans de comunicació de massa
|x Direcció i administració.
|2 lemac
|
758 |
|
|
|i has work:
|a Media management in the age of giants (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFQyxG8Td9TydvDvXd76Td
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
0 |
8 |
|i Print version:
|a Herrick, Dennis F.
|t Media management in the age of giants.
|b 2nd ed.
|d Albuquerque : University of New Mexico Press, ©2012
|z 9780826351630
|w (DLC) 2012011843
|w (OCoLC)781848542
|
856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=3039422
|y Click for online access
|
903 |
|
|
|a EBC-AC
|
994 |
|
|
|a 92
|b HCD
|