The Cores of Strategic Management

The Cores of Strategic Management / Katsuhiko Shimizu.

Most strategic management textbooks seem to stem from the old belief that 'more is always better'. But in this age of data deluge, many are calling for a return to the basics. If students can master the core concepts and learn how to apply these basics, they are bound to be better equipped...

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Bibliographic Details
Main Author: Shimizu, Katsuhiko
Format: eBook
Language:English
Published: Hoboken : Taylor & amp; Francis, 2012.
Subjects:
Management.
Strategic planning.
management.
Management
Strategic planning
Online Access:Click for online access
Table of Contents:
  • Front Cover; The Cores of Strategic Management; Copyright Page; Contents; 1. What is Strategy?; Goals; 3Cs (Customers, Competitors or Competition, and the Company or Self); Core Case: McDonald's Arch Deluxe; 2. External Environment Analysis; What is Industry?; Five Forces and Objectives of IndustryAnalysis; Switching Costs; Recap; 3. Internal Environment Analysis; Value Chain; Resources; Economies of Scale; Vertical Integration and Outsourcing; Core Case: Southwest Airlines; 4. Business Level Strategy; Cost-LeadershipStrategy; Differentiation Strategy; First-MoverAdvantages.
  • Core Case: Starbucks Corporation5. Corporate Level Strategy; Diversification; Synergy Effects; Why Does Diversification (Entry to a New Business) Often Fail?; How Can We Make Diversification (Entry to aNew Business) Successful?; Practical Perspective Toward Diversification; Core Case: Gateway; 6. M & amp;As, Alliance, and International Strategy; M & amp;As; Comparisons of M & amp;As with Other Forms ofAlliances; International Strategy; Core Case: Daimler-Chrysler; 7. Leadership and Decision Making; Leadership; Decision Making; Decision Change; Core Case: GAP; 8. Strategy Implementation.
  • Barriers to Effective StrategyImplementationToward Effective Strategy Implementation:What is Communication?; Core Case: Honda; Core Case: Sushi Zushi; Epilogue: From Strategy to Strategic Thinking; Notes; Index.

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