Store Wars : the Worldwide Battle for Mindspace and Shelfspace, Online and In-store.

Store Wars : the Worldwide Battle for Mindspace and Shelfspace, Online and In-store.

The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and m...

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Bibliographic Details
Main Author: Thain, Greg
Other Authors: Bradley, John
Format: eBook
Language:English
Published: Hoboken : Wiley, 2012.
Edition:2nd ed.
Subjects:
Business > Marketing.
Business.
Marketing.
Retail trade.
marketing.
business (commercial function)
BUSINESS & ECONOMICS > General.
Business
Business > Marketing
Marketing
Retail trade
Online Access:Click for online access
Description
Summary:The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P & G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and.
Physical Description:1 online resource (310 pages)
ISBN:9781118374245
111837424X
Source of Description, Etc. Note:Print version record.

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