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00000cam a2200000Mi 4500 |
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ocn808092469 |
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OCoLC |
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20240623213015.0 |
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m o d |
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110725s2008 ii o 000 0 eng d |
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|a BIP US
|b eng
|e pn
|c S4S
|d OCLCQ
|d EBLCP
|d OCLCQ
|d ZCU
|d MERUC
|d ICG
|d OCLCO
|d OCLCF
|d OCLCQ
|d OCLCO
|d OCLCQ
|d WYU
|d DKC
|d UMR
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
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|a 940439772
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|a 9788184882001
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|a 8184882009
|q (E-Book)
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| 035 |
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|a (OCoLC)808092469
|z (OCoLC)940439772
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| 037 |
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|b 01388589
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4 |
|a HF5823
|b C48 2008eb
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|a HCDD
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| 100 |
1 |
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|a Chunawalla, S. A.
|q (Shabbirbhai Abdulhusain),
|d 1950-
|e author.
|1 https://id.oclc.org/worldcat/entity/E39PCjtWpjdcgdw977hxD7MxCP
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| 245 |
1 |
0 |
|a Foundations of Advertising :
|b Theory and Practice.
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| 260 |
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|a New Delhi :
|b Global Media Publications,
|c 2008 ;
|a Palo Alto :
|b Ebrary, Incorporated [distributor]
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| 300 |
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|a 1 online resource
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 505 |
0 |
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|a COVER ; CONTENTS; Celebrating 100 Years of Indian Advertising; Advertising World; Fundamentals of Advertising: I; Fundamentals of Advertising: II; Types of Advertising; Advertising as a Career; Advertising Business; Campaign Planning and Creativity in Advertising; Advertising Budget; Media Selection, Planning, Scheduling & Strategy; Print Media: Newspapers and Magazines; Electronic Media: TV: The New Golden Goose; Electronic Media: Radio; Media of the New Millennium -- Internet; Outdoor and Transit Media; Direct Marketing (DM), Cinema and Miscellaneous Media; Message Design and Development.
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| 505 |
8 |
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|a Advertising AppealsAdvertisement Copy for Print Media; Copywriting for Radio, TV and Outdor Media; Advertisement Art -- The Layout of Advertisements; Advertising Art -- Preparation of a Layout: I; Advertising Art -- Preparation of a Layout: II; Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs; Print Ad Production; TV Commercial/ Ad Film Production; Production of Animation Films; Fundamentals of Computer Graphics; Ad Effectiveness; Marketing Research; Advertisement Stalwarts; Advertisement and Society; Case Studies; Index.
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| 650 |
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0 |
|a Advertising.
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| 650 |
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7 |
|a Advertising
|2 fast
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| 758 |
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|i has work:
|a Foundations of Advertising (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGCyD67cxMpQGT9xDpghH3
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
8 |
|i Print version:
|a Chunawalla, S.A.
|t Foundations of Advertising : Theory and Practice.
|d Mumbai : Global Media, ©2007
|z 9788184882001
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=3011176
|y Click for online access
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| 903 |
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|a EBC-AC
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| 994 |
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|a 92
|b HCD
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