The advertising business : operations, creativity, media planning, integrated communications

The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.

The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.

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Bibliographic Details
Other Authors:	Jones, John Philip
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, ©1999.
Subjects:	Advertising > United States. Advertising. Publicity. advertising. BUSINESS & ECONOMICS > Advertising & Promotion. Publicity Advertising Reclamebureaus. Reclame-industrie. Publicité > États-Unis. Publicité. United States
Online Access:	Click for online access

Description
Summary:	The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.
Physical Description:	1 online resource (548 pages) : illustrations (some color)
Bibliography:	Includes bibliographical references and indexes.
ISBN:	9781452264646 1452264643 9781452231440 1452231443 9780761912385 076191238X
Access:	Legal Deposit;
Terms Governing Use and Reproduction Note:	Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.