Description
Summary: | Concise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management.
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Physical Description: | 1 online resource (viii, 254 pages :) : illustrations |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 9781452221731 1452221731 9780761919995 0761919996 9781452220376 1452220379 1322413479 9781322413471 1452238138 9781452238135 |
Language: | English. |