Product planning essentials

Product planning essentials / Kenneth B. Kahn.

Concise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management.

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Bibliographic Details
Main Author: Kahn, Kenneth B.
Format: eBook
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, ©2001.
Subjects:
New products.
Production planning.
Production management.
BUSINESS & ECONOMICS > Development > Business Development.
New products
Production management
Production planning
Produkteinführung
Produktentwicklung
Produktplanung
Productieplanning.
Productontwikkeling.
Productiemanagement.
Case studies
Online Access:Click for online access
Table of Contents:
  • Cover; Contents; Preface; Chapter 1
  • Introduction; Chapter 2
  • Strategy and Process; Chapter 3
  • Organizing People; Chapter 4
  • Opportunity Identification; Chapter 5
  • Concept Generation; Chapter 6
  • Concept Evaluation; Chapter 7
  • Technical Development; Chapter 8
  • Market Planning; Chapter 9
  • Commercialization and Launch; Chapter 10
  • Life Cycle Management; Chapter 11
  • Special Topics in Product Planning: International Issues, Public Policy, and Intellectual Property; Chapter 12
  • Product Development Best Practices; Appendix A: Situation Analysis Data Sources
  • Appendix B: Reference Sources for Product PlanningReferences; Index; About the Author

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