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ocn809772303 |
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20240623213015.0 |
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m o d |
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120823s1999 xx o 000 0 eng d |
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|a 99006231
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|a 1063765258
|a 1162810353
|a 1235835561
|a 1241850302
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|a 9781452262178
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|a 1452262179
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|a 9780761912842
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|a 0761912843
|q (Trade Cloth)
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|a 1322417547
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|a (OCoLC)809772303
|z (OCoLC)1063765258
|z (OCoLC)1162810353
|z (OCoLC)1235835561
|z (OCoLC)1241850302
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| 037 |
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|a 9781452262178
|b Ingram Content Group
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| 043 |
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|a n-us---
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|a HQ784.T4 A29 1999
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|a HCDD
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| 100 |
1 |
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|a Macklin, M. . Carole Carole.
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| 245 |
1 |
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|a Advertising to Children :
|b Concepts and Controversies.
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| 260 |
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|a Thousand Oaks :
|b SAGE Publications,
|c 1999.
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| 300 |
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|a 1 online resource (337 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Print version record.
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|a Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.
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| 505 |
0 |
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|a Through the eyes of a child : children's knowledge and understanding of advertising /Deborah Roedder John -- Socialization and adolescents' skepticism toward advertising /Tamara F. Mangleburg and Terry Bristol -- Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding /Robert Abelman and David Atkin -- Youth, advertising, and symbolic meaning /Cindy Dell Clark -- "We'll be back in a moment" : a content analysis of advertisements in children's television in the 1950s /Alison Alexander [and others] -- Mothers' preferences for regulating children's television /Ann D. Walsh, Russell N. Laczniak, and Les Carlson -- Comparison of children's and prime-time fine-print advertising disclosure practices /Darrel D. Muehling and Richard H. Kolbe -- The beauty myth and the persuasiveness of advertising : a look at adolescent girls and boys /Mary C. Martin, James W. Gentry, and Ronald Paul Hill -- Selling food to children : is fun part of a balanced breakfast? /Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez -- How do we persuade children not to smoke? /Laura A. Peracchio and David Luna -- Camels and cowboys : how junior high students view cigarette advertising /Barbara J. Phillips and Liza Stavchansky -- Adolescents' attention to beer and cigarette print ads and associated product warnings /Richard J. Fox [and others] -- Advertising to children in the twenty-first century : new questions within familiar themes /Christine Wright-Isak -- The future for children and the Internet /Carole Walters -- Advertising's effects : juxtaposing research with older and younger youths /Marvin E. Goldberg -- The context of advertising and children : future research directions /Jeffrey J. Stoltman.
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| 504 |
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|a Includes bibliographical references and index.
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| 546 |
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|a English.
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| 650 |
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0 |
|a Television advertising and children
|z United States.
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| 650 |
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0 |
|a Advertising and children
|z United States.
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| 650 |
|
7 |
|a Advertising and children
|2 fast
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| 650 |
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7 |
|a Television advertising and children
|2 fast
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| 651 |
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7 |
|a United States
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
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| 650 |
1 |
7 |
|a Reclame.
|2 gtt
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| 650 |
1 |
7 |
|a Kinderen.
|2 gtt
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| 650 |
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7 |
|a Publicité télévisée
|z États-Unis.
|2 ram
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| 650 |
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7 |
|a Publicité et enfants
|z États-Unis.
|2 ram
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| 700 |
1 |
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|a Carlson, Leslie C.
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| 776 |
0 |
8 |
|i Print version:
|z 9780761912859
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=996649
|y Click for online access
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| 903 |
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|a EBC-AC
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| 994 |
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|a 92
|b HCD
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