Advertising to Children : Concepts and Controversies.

Advertising to Children : Concepts and Controversies.

Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on...

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Bibliographic Details
Main Author: Macklin, M. . Carole Carole
Other Authors: Carlson, Leslie C.
Format: eBook
Language:English
Published: Thousand Oaks : SAGE Publications, 1999.
Subjects:
Television advertising and children > United States.
Advertising and children > United States.
Advertising and children
Television advertising and children
Reclame.
Kinderen.
Publicité télévisée > États-Unis.
Publicité et enfants > États-Unis.
United States
Online Access:Click for online access
Table of Contents:
  • Through the eyes of a child : children's knowledge and understanding of advertising /Deborah Roedder John
  • Socialization and adolescents' skepticism toward advertising /Tamara F. Mangleburg and Terry Bristol
  • Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding /Robert Abelman and David Atkin
  • Youth, advertising, and symbolic meaning /Cindy Dell Clark
  • "We'll be back in a moment" : a content analysis of advertisements in children's television in the 1950s /Alison Alexander [and others]
  • Mothers' preferences for regulating children's television /Ann D. Walsh, Russell N. Laczniak, and Les Carlson
  • Comparison of children's and prime-time fine-print advertising disclosure practices /Darrel D. Muehling and Richard H. Kolbe
  • The beauty myth and the persuasiveness of advertising : a look at adolescent girls and boys /Mary C. Martin, James W. Gentry, and Ronald Paul Hill
  • Selling food to children : is fun part of a balanced breakfast? /Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez
  • How do we persuade children not to smoke? /Laura A. Peracchio and David Luna
  • Camels and cowboys : how junior high students view cigarette advertising /Barbara J. Phillips and Liza Stavchansky
  • Adolescents' attention to beer and cigarette print ads and associated product warnings /Richard J. Fox [and others]
  • Advertising to children in the twenty-first century : new questions within familiar themes /Christine Wright-Isak
  • The future for children and the Internet /Carole Walters
  • Advertising's effects : juxtaposing research with older and younger youths /Marvin E. Goldberg
  • The context of advertising and children : future research directions /Jeffrey J. Stoltman.

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