Effective Health Risk Messages : a Step-by-step Guide.

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message develop...

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Bibliographic Details
Main Author: Witte, Dr. Kim
Other Authors: Meyer, Dr. Gary, Martell, Dr. Dennis P.
Format: eBook
Language:English
Published: Thousand Oaks : SAGE Publications, 2001.
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