Media Research Techniques.

Media Research Techniques.

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication researc...

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Bibliographic Details
Main Author: Berger, Dr. Arthur Asa Asa
Format: eBook
Language:English
Published: Thousand Oaks : SAGE Publications, 1998.
Subjects:
Mass media > Research > Methodology.
Mass media > Research > Textbooks.
Mass media > Research
Mass media > Research > Methodology
Textbooks
Online Access:Click for online access
Table of Contents:
  • Cover; Contents; Preface; Part I
  • Research Projects; Chapter 1
  • Guided Research Projects; Chapter 2
  • Research Logs; Chapter 3
  • Content Analysis: Newspaper Comics Pages; Chapter 4
  • Survey Interviews: Media Utilization; Chapter 5
  • Social Roles: Television Soap Opera Characters; Chapter 6
  • Depth Interviews: Favorite Singers and Recordings; Chapter 7
  • Rhetorical Analysis: Magazine Advertisements; Chapter 8
  • Library Research: Audiences of Radio Talk Shows; Chapter 9
  • Focus Groups: Reasons for Attending Films; Chapter 10
  • Experiments: Humor
  • Chapter 11
  • Participant Observation: Video Game PlayersChapter 12
  • Historical Research: Images of Shopping Malls in the Popular Press; Chapter 13
  • Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press; Part II
  • Writing and Thinking; Chapter 14
  • Writing with Style; Chapter 15
  • Avoiding Common Writing Errors; Chapter 16
  • Avoiding Common Reasoning Errors; Chapter 17
  • Writing a Research Report; References; Name Index; Subject Index; About the Author

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