Creative Action in Organizations : Ivory Tower Visions & Real World Voices.

Creative Action in Organizations : Ivory Tower Visions & Real World Voices.

Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key facto...

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Bibliographic Details
Main Author: Ford, Dr. Cameron M. M.
Other Authors: Gioia, Denny A.
Format: eBook
Language:English
Published: Thousand Oaks : SAGE Publications, 1995.
Subjects:
Creative ability in business.
Organizational change.
Organizational effectiveness.
Industrial management > Employee participation.
Creative ability in business
Industrial management > Employee participation
Organizational change
Organizational effectiveness
Online Access:Click for online access
Description
Summary:Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
Physical Description:1 online resource (425 pages)
ISBN:9781452246529
1452246521
Source of Description, Etc. Note:Print version record.

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