Stop, think, go, do : how typography & graphic design influence behavior

Stop, think, go, do : how typography & graphic design influence behavior / Steven Heller & Mirko Ilić.

This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour.

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Bibliographic Details
Main Author: Heller, Steven
Other Authors: Ilić, Mirko, 1956-
Format: eBook
Language:English
Published: Beverly, Mass. : Rockport Publishers, 2012.
Subjects:
2000-2099
Graphic design (Typography) > Social aspects.
Graphic design (Typography) > History > 21st century.
Graphic arts > Social aspects.
Graphic arts > History > 21st century.
Commercial art > Social aspects.
Commercial art > History > 21st century.
DESIGN > Graphic Arts > Typography.
Commercial art
Commercial art > Social aspects
Graphic arts
Graphic arts > Social aspects
Graphic design (Typography)
History
Online Access:Click for online access
Table of Contents:
  • Cover
  • Title
  • CONTENTS
  • INTRODUCTION: STOP, GO, READ THIS!
  • CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired.
  • CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be.
  • CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it.
  • CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences.
  • CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments.
  • CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking.
  • CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education.
  • CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.
  • ABOUT THE AUTHORS
  • ACKNOWLEGMENTS

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