The global economics of sport / edited by Chris Gratton [and others].

"Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international business...

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Bibliographic Details
Other Authors: Gratton, Chris, 1948-
Format: eBook
Language:English
Published: Milton Park, Abingdon, Oxon ; New York : Routledge, 2012.
Subjects:
Online Access:Click for online access

MARC

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245 0 4 |a The global economics of sport /  |c edited by Chris Gratton [and others]. 
260 |a Milton Park, Abingdon, Oxon ;  |a New York :  |b Routledge,  |c 2012. 
300 |a 1 online resource (vii, 128 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a data file  |2 rda 
504 |a Includes bibliographical references and index. 
505 0 |a 1. The Historical and Economic Development of the Sport Market -- 2. The Global Sport Market -- 3. Global Sports Organizations -- 4. Global Sports Events -- 5. Global Sport Corporations -- 6. Sport Broadcasting -- 7. Sports Sponsorship -- 8. Globalization of the Sport Market Costs and Benefits. 
520 |a "Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities. This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. Drawing on case studies from the UK, North America, Europe, the Far East and beyond, the book concludes with a look forward over the next twenty years, offering a powerful forecast for the evolution of the global sports market. This book is essential reading for any student or professional with an interest in the economics of sport"--  |c Provided by publisher. 
588 0 |a Print version record. 
650 0 |a Sports  |x Economic aspects  |v Cross-cultural studies. 
650 0 |a Sports and globalization  |v Cross-cultural studies. 
650 7 |a SPORTS & RECREATION  |x General.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x Business Aspects.  |2 bisacsh 
650 7 |a GAMES  |x Gambling  |x Sports.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x Essays.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x History.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x Reference.  |2 bisacsh 
650 7 |a TRAVEL  |x Special Interest  |x Sports.  |2 bisacsh 
650 7 |a Sports and globalization  |2 fast 
650 7 |a Sports  |x Economic aspects  |2 fast 
650 7 |a Sportmarkt  |2 gnd 
650 7 |a Sportökonomie  |2 gnd 
650 7 |a Globalisierung  |2 gnd 
655 0 |a Electronic books. 
655 7 |a Cross-cultural studies  |2 fast 
700 1 |a Gratton, Chris,  |d 1948-  |1 https://id.oclc.org/worldcat/entity/E39PCjBwDTPfPdJwKry4PMpVYd 
758 |i has work:  |a The global economics of sport (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGMGqttRQpRVdK7FMddGH3  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |t Global economics of sport.  |d Milton Park, Abingdon, Oxon ; New York : Routledge, 2012  |z 9780415586184  |w (DLC) 2011052008  |w (OCoLC)644681839 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=1020327  |y Click for online access 
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