Designing Health Messages : Approaches from Communication Theory and Public Health Practice.

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by...

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Bibliographic Details
Main Author: Maibach, Edward W.
Other Authors: Parrott, Dr. Roxanne Louiselle.
Format: Electronic
Published: Thousand Oaks : SAGE Publications, 1995.
Online Access:Click for online access