BOOM : Marketing to the Ultimate Power Consumer - The Baby Boomer Woman.

BOOM : Marketing to the Ultimate Power Consumer - The Baby Boomer Woman.

With the Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered. "Boom" is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, incl...

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Bibliographic Details
Main Author: Orsborn, Carol (Author)
Format: eBook
Language:English
Published: AMACOM Books 2006.
Subjects:
Women consumers.
Consumer behavior.
Marketing.
Baby boom generation.
marketing.
Baby boom generation
Consumer behavior
Marketing
Women consumers
Online Access:Click for online access
Description
Summary:With the Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered. "Boom" is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more.
Physical Description:1 online resource
ISBN:1281128465
9781281128461
9780814429808
0814429807

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