Exploding The Creativity Myth : the Computational Foundations of Linguistic Creativity.

Exploding The Creativity Myth : the Computational Foundations of Linguistic Creativity.

Karl Lagerfeld's description of his sunglasses as a 'Burqa for my eyes' drew a huge amount of commentary. But what was going on within that phrase? Why was it deemed original and contentious and what can it tell us about creativity? Taking us through cliché, metaphor, analogy, neolog...

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Bibliographic Details
Main Author: Veale, Tony, 1967-
Format: eBook
Language:English
Published: London : Bloomsbury Publishing, 2012.
Subjects:
Creativity (Linguistics)
Generative grammar.
Grammar, Comparative and general > Coordinate constructions.
LANGUAGE ARTS & DISCIPLINES > Linguistics > Psycholinguistics.
Generative grammar
Grammar, Comparative and general > Coordinate constructions
Creativiteit.
Generatieve grammatica.
Online Access:Click for online access
Table of Contents:
  • Title; Copyright; Contents; Preface; Chapter 1 Creation myths; Elementary myths; Old chestnuts and new speak; Goodthinkful languagecrimes; I want to believe; Chapter 2 Enigma variations; Oh, we're off to see the Wizard; Because of the wonderful things he does; If i only had a brain; If i only had a heart; If i only had the nerve; Where troubles melt, like lemon drops; Simple variations; Enigmatic variations; Creative insolence; Chapter 3 Shock and awe; Hits and misses on the road to creativity; Departing from the script: tell me a (slightly different) story.
  • Creating a fuss on the road more travelledDéjà vu all over again; Appropriately improper; Chapter 4 Round up the usual suspects; Poster boys and Bêtes Noires; The proverbial stereotype; From cliché to stereotype, and beyond; The simple art of simile; Come all ye similes (and bring your stereotypes with you); Aristotle on the World Wide Web; Conclusions: Metaphor cleansing versus metaphor renewal; Chapter 5 Pimp my ride; Vehicles of creativity; Scheming with schemas; Structure matters; Frankenstein comparisons and badass blends; Seeing the world through metaphor eyes.
  • Conclusions: new model, original partsChapter 6 Six ridiculous things before breakfast; Hatter and anti-hatter; Double-edged words; The ironic Web; An ironic fist in a velvet glove; Shotgun weddings; The effect of affect; The lessons of irony; Chapter 7 Think like an investor; Rembrandts in the attic; Mind the salience gap; Short-selling in a complacent market; How to think like an up-seller; How to think like a short-seller; Investing in readymades: Hand-made by robots; Concluding thoughts: investing in language; Notes; Bibliography; Index.

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