The Book of Business Awesome / How Engaging Your Customers and Employees Can Make Your Business Thrive/The Cost of Not Listening, Engaging, or Being Great at What You Do.

The Book of Business Awesome / How Engaging Your Customers and Employees Can Make Your Business Thrive/The Cost of Not Listening, Engaging, or Being Great at What You Do. the Book of Business UnAwesome :

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer...

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Bibliographic Details
Main Author: Stratten, Scott
Format: eBook
Language:English
Published: New York : Wiley, 2012.
Subjects:
Relationship marketing.
Customer relations.
Management.
management.
Customer relations
Management
Relationship marketing
Online Access:Click for online access
Table of Contents:
  • The Book of Business Awesome; Title Page; Copyright; Contents; Awesome Acknowledgments; Chapter 1 How One Man Changed a Billion-Dollar Brand; Chapter 2 Marketing Is a Verb; Chapter 3 Companies Aren't Awesome; People Are; Chapter 4 Remarry Your Current Customers; Chapter 5 The Sun Rises Online; Chapter 6 Sporting Event Awesome; Chapter 7 I Think Geeks Rule; Chapter 8 DKNY 4 U 2; Chapter 9 PR Stands for People React; Chapter 10 The Red Cross Is Getting Slizzerd; Chapter 11 Grand Rapids Serves Up Some Humble Pie; Chapter 12 The One Thing More Delicious Than Ice Cream.
  • Chapter 13 How to Apologize to a WomanChapter 14 How to Ship Out Your Reputation, and Then Return It; Chapter 15 You Can't Ignore What You Hate; Chapter 16 The Only Good Use for QR Codes; Chapter 17 Benefit of the Brand Doubt; Chapter 18 How to Spice Up an Old Brand; Chapter 19 How Manya Made Vegas Awesome; Chapter 20 Fractional Reaction; Chapter 21 Third Circle; Chapter 22 Reflecting on Awesome; Chapter 23 Part Man, Part Machine, All Crowdfunded; Chapter 24 The Social Media ROI Conversation; Chapter 25 Before Social ROI; Chapter 26 Connect Outside Your Field of Vision.
  • Chapter 27 Peripheral ReferralsChapter 28 7 Dollars and an iROI, Lessons in Social Return on Investment; Chapter 29 30 Tips for Speakers; Chapter 30 Rocking a Panel; Chapter 31 Shedding Some Social Pounds; Chapter 32 You Don't Need the Man If You Are the Man: Why I Love Louis CK; Chapter 33 The Hall of Fame; Chapter 34 Mr. Happy Crack; Chapter 35 Pimp My Lift; Chapter 36 Nightmares; Chapter 37 An Awesome Sweatband; Chapter 38 Moncton Snowblower; Chapter 39 Calgary Philharmonic; Chapter 40 A Unicorn Fighting a Bear; Chapter 41 Awesome End; The Book of Business UnAwesome; Title Page; Contents.
  • UnAwesome AcknowledgmentsChapter 1 Usually High Call Volume; Chapter 2 Marketing Is a Verb; Chapter 3 Customers Don't See Silos; Chapter 4 How to Flip Off Your Customers; Chapter 5 Bright Shiny Objects; Chapter 6 QR Codes; Chapter 7 Groupon, Social Commerce Psychology, and Too Many Cupcakes; Chapter 8 What Is the ROI of a Pin?; Chapter 9 Skippy the Social Scaler; Chapter 10 Mobile Madness; Chapter 11 Data Is Dangerous; Chapter 12 Toyota Punk'd; Chapter 13 Kids Don't Play in Crappy Playgrounds; Chapter 14 The UnSilent Minority; Chapter 15 Respect the Inbox.
  • Chapter 16 Lies Internet Marketers TellChapter 17 Warm Spam; Chapter 18 Social Is Human; Chapter 19 Human Is Social; Chapter 20 Lehigh Valley; Chapter 21 Outrage Is Contagious; Chapter 22 Check Your Facts; Chapter 23 Manning the Wall; Chapter 24 Franklin Goose; Chapter 25 Boners BBQ; Chapter 26 Cooks Source; Chapter 27 Social Extortion; Chapter 28 ConAgra; Chapter 29 800 Million Not Listening; Chapter 30 5 Percent of Companies Are Awesome; Chapter 31 Win a Chance to Ruin Your Brand; Chapter 32 How We're Killing Facebook; Chapter 33 Hall of Shame; Chapter 34 Kenneth Cole.

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