Marketing Technologies : Corporate Cultures and Technological Change.

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these s...

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Bibliographic Details
Main Author: Simakova, Elena
Format: eBook
Language:English
Published: Hoboken : Taylor and Francis, 2012.
Series:Routledge studies in innovation, organization and technology ; 25.
Subjects:
Online Access:Click for online access
Description
Summary:Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and soci.
Physical Description:1 online resource (209 pages).
Bibliography:Includes bibliographical references and index.
ISBN:9781136238109
1136238107
9780203102039
0203102037
Source of Description, Etc. Note:Print version record.