Psychologische Marktforschung / Ernst F. Salcher.

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Bibliographic Details
Main Author:	Salcher, Ernst F.
Other Authors:	Hoffelt, Petra
Format:	eBook
Language:	German
Published:	Berlin : Walter de Gruyter, 1995.
Edition:	2., neu bearbeitete Aufl. /
Series:	Marketing Management (Walter de Gruyter & Co.) ; 4.
Subjects:	Marketing research. Motivation research (Marketing) Advertising > Psychological aspects. BUSINESS & ECONOMICS > Distribution. BUSINESS & ECONOMICS > Marketing > General. Advertising > Psychological aspects Marketing research
Online Access:	Click for online access

Description
Physical Description:	1 online resource (xi, 391 pages) : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	9783110893168 3110893169

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