Perspectives on international marketing reissued

Perspectives on international marketing reissued / edited by Stanley J. Paliwoda.

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on t...

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Bibliographic Details
Other Authors: Paliwoda, Stanley J.
Format: eBook
Language:English
Published: Hoboken : Taylor and Francis, 2013.
Series:Routledge library editions. International business.
Subjects:
Export marketing > Case studies.
Marketing > China > Case studies.
Marketing > Japan > Case studies.
International business enterprises > Case studies.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
Export marketing
International business enterprises
Marketing
China
Japan
Case studies
Online Access:Click for online access
Table of Contents:
  • Pt. I. Challenging the international marketing literature
  • pt. II. Marketing to China and Japan : research findings
  • pt. III. Empirical studies of international marketing that are industry-specific.

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