Drupal search engine optimization.

Drupal search engine optimization.

Drive people to your site with this supercharged guide to Drupal SEO.

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Bibliographic Details
Main Author: Shreves, Ric
Format: eBook
Language:English
Published: Birmingham, UK : Packt Pub., 2012.
Subjects:
Drupal (Computer file)
Web site development.
Web search engines.
Web search engines
Web site development
Online Access:Click for online access
Table of Contents:
  • Drupal Search Engine Optimization; Drupal Search Engine Optimization; Credits; About the Author; About the Reviewers; www.PacktPub.com; Support files, eBooks, discount offers and more; Why Subscribe?; Free Access for Packt account holders; Preface; What this book covers; What you need for this book; Who this book is for; Conventions; Reader feedback; Customer support; Errata; Piracy; Questions; 1. An Introduction to Search Engine Optimization; What is SEO?; SEO terminology; .htaccess; 301 redirect (also known as Permanent Redirect); 302 redirect (also known as Temporary Redirect or Found).
  • 404 error (also known as Page Not Found)AdSense; AdWords; Alexa Rank; Alt attribute; Anchor; Back link (also known as an "inbound link"); Bing Webmaster; Black hat; Bot (also known as Robot, Spider, or Crawler); Canonical URLs; Cloaking; Crawl depth; Deep link; Doorway page (also known as a "gateway page"); Duplicate content penalty; Google Webmaster; Internal link density; KEI; Keyphrase density (also known as "keyword density"); Keyword (or Keyphrase); Keyphrase stuffing; Landing page; Link building; Link farm; Link text (also known as "anchor text"); Long tail; Meta tags; MozRank; nofollow.
  • Organic rankOutbound link; PageRank; PPC; Reciprocal link; Redirect; Robots.txt; SEF URLs; SEM; SEOMoz; SERP; SMO; Splash page; Stop word; Title attribute; White hat; XML sitemap; How search engines assess sites?; Summary; 2. Configuring Drupal's SEO Options; Configuring Site Details; Setting the site name; Setting the slogan; Creating custom error pages; Setting up search engine friendly URLs; Enabling Clean URLs; Enabling the Path module; Writing Custom URL aliases; Setting up taxonomy and tagging; Configuring your site's RSS feeds; Summary; 3. Useful Extensions to Enhance SEO.
  • Finding SEO modulesTop SEO modules for Drupal; Drupal SEO Tools; Facebook social plugins integration; Global Redirect; Meta tags; Page Title; Pathauto; Search 404; SEO Checklist; SEO UI; SEO Watcher; SexyBookmarks; TagClouds; XML sitemap; Installing and configuring common SEO modules; Enhancing SEF URLs; Implementing metadata management; Improving Title Tag management; Setting up Canonical URLs; Setting up your XML sitemap; Providing social bookmarking; Summary; 4. Getting Ready for Launch; Determining your SEO strategy; Identifying keywords and phrases; Assessing keyword effectiveness.
  • Tapping into the power of stemming and variantsContent strategies for enhancing search engine ranking; Managing metadata; Setting up third-party services that can assist with SEO; Getting started with Google Analytics; Working with Google Webmaster Tools; Working with Bing Webmaster Tools; Summary; 5. Managing SEO on a Live Site; Link building; Identifying quality link partners; Managing a link marketing campaign; Creating your own links; Directories; Press releases; Video and file sharing; Social media optimization; Reporting and tracking; Popularity metrics; Traffic source metrics.

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