Storytelling in business : the authentic and fluent organization

Storytelling in business : the authentic and fluent organization / Janis Forman.

Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance -- a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman...

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Bibliographic Details
Main Author: Forman, Janis (Author)
Format: eBook
Language:English
Published: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2013]
Subjects:
Communication in management > Case studies.
Business communication > Case studies.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business communication
Communication in management
Case studies
Case studies.
Études de cas.
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