Branded bodies, rhetoric, and the neoliberal nation-state / Jennifer Wingard.

Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard e...

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Bibliographic Details
Main Author: Wingard, Jennifer, 1975-
Format: eBook
Language:English
Published: Lanham, MD : Lexington Books, ©2013.
Series:Cultural studies/pedagogy/activism.
Subjects:
Online Access:Click for online access
Description
Summary:Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the
Physical Description:1 online resource (xiv, 147 pages)
Bibliography:Includes bibliographical references (pages 131-137) and index.
ISBN:9780739180211
0739180215
9781299184862
1299184863
Language:English.
Source of Description, Etc. Note:Print version record.