Advertising as culture

Advertising as culture / edited by Chris Wharton.

ʺThis book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human e...

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Bibliographic Details
Other Authors: Wharton, Chris
Format: eBook
Language:English
Published: Bristol, UK ; Chicago : Intellect, 2013.
Subjects:
Advertising > Social aspects.
Popular culture.
Advertising > Great Britain.
popular culture.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Advertising > Social aspects
Popular culture
Great Britain
Online Access:Click for online access
Table of Contents:
  • Introduction
  • advertising and culture
  • 1. Advertising
  • a way of life
  • 2. Advertising research
  • 3. Spreads like butter
  • culture and advertising
  • 4. Handbags and gladrags
  • the rise and rise of accessories in fashion and advertising
  • 5. Music and advertising
  • a happy marriage?
  • 6. The cultural economy of death
  • advertising and popular music
  • 7. Art and advertising
  • circa 1880 to the present
  • 8. On-line digi-ads
  • 9. Selling politics
  • the political economy of political advertising
  • 10. Media and advertising
  • the interests of citizens and consumers.

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