Friends with Benefits : a Social Media Marketing Handbook.

The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new c...

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Bibliographic Details
Main Author: Barefoot, Darren
Other Authors: Szabo, Julie
Format: eBook
Language:English
Published: San Francisco : No Starch Press, 2009.
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Online Access:Click for online access