Fighting colonialism with hegemonic culture : native American appropriation of Indian stereotypes / Maureen Trudelle Schwarz.

"Explores how American Indian businesses and organizations are taking on images that were designed to oppress them. How and why do American Indians appropriate images of Indians for their own purposes? How do these representatives promote and sometimes challenge sovereignty for Indigenous peopl...

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Bibliographic Details
Main Author: Schwarz, Maureen Trudelle, 1952-
Format: eBook
Language:English
Published: Albany : State University of New York Press, ©2013.
Subjects:
Online Access:Click for online access
Table of Contents:
  • AIM: Use of Popular Images of Indians in Identity Politics
  • Twentieth-Century Contest over Native American Spirituality
  • American Indian Express and Protests of Immorality
  • Marketing Health and Tradition
  • Marketing Spirituality and Environmental Values
  • Land, Stewardship, and Healthy Food
  • Final Thoughts.