Business model design and learning : a strategic guide / Barbara Spencer.

The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically abou...

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Bibliographic Details
Main Author: Spencer, Barbara
Format: eBook
Language:English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edition:1st ed.
Series:2013 digital library.
Strategic management collection.
Subjects:
Online Access:Click for online access

MARC

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100 1 |a Spencer, Barbara.  |1 https://id.oclc.org/worldcat/entity/E39PCjGKB6KqwP9tFdX6GFwWtC 
245 1 0 |a Business model design and learning :  |b a strategic guide /  |c Barbara Spencer. 
250 |a 1st ed. 
260 |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :  |b Business Expert Press,  |c 2013. 
300 |a 1 online resource (138 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Strategic management collection,  |x 2150-9646 
500 |a Title from PDF title page (viewed April 1, 2013). 
500 |a Part of: 2013 digital library. 
500 |a Includes index. 
505 0 |a Why business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index. 
520 3 |a The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors. 
504 |a Includes bibliographical references and index. 
506 |3 Use copy  |f Restrictions unspecified  |2 star  |5 MiAaHDL 
533 |a Electronic reproduction.  |b [S.l.] :  |c HathiTrust Digital Library,  |d 2011.  |5 MiAaHDL 
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650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management Science.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
650 7 |a Business planning  |2 fast 
776 0 8 |i Print version:  |z 9781606494868 
830 0 |a 2013 digital library. 
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