Sport brands / by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet.

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Bibliographic Details
Main Author: Bouchet, Patrick
Other Authors: Hillairet, Dieter, Bodet, Guillaume
Format: eBook
Language:English
Published: London : Routledge, 2013.
Series:Sports marketing series
Subjects:
Online Access:Click for online access

MARC

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072 7 |a SPO  |2 eflch 
049 |a HCDD 
100 1 |a Bouchet, Patrick. 
245 1 0 |a Sport brands /  |c by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet. 
260 |a London :  |b Routledge,  |c 2013. 
300 |a 1 online resource (224 pages) :  |b illustrations. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a Sports marketing series 
588 0 |a Print version record. 
505 0 0 |a Machine generated contents note:  |t difficult objectification of sport brands --  |t diversity of brand theories --  |t Brand and brand equity in terms of business and consumer --  |g 1.  |t great variety of sport brands --  |t Classical brands --  |t Sport-specific brands --  |t Certification and label brands --  |g 2.  |t tangible influence of sport brands --  |t weight and impact of sport brands --  |t sport brands' influence on consumerism --  |t influence of sports products --  |g 3.  |t intangible influence of sport brands --  |t social and cultural influence of sport brands --  |t Cultural differences and sport brands consumption --  |t Sport brands' identity and perceptions --  |g 4.  |t Subcultures, communities and sport brands --  |t influence of social subcultures --  |t influence of sporting subcultures --  |t influence of sport brands' communities --  |g 5.  |t economic and social value of sport brands --  |t Brands as drivers for companies' profitability --  |t Sport brands innovation --  |t Ethical and responsible sport brands' practices --  |g 6.  |t Sport brands' growth strategies --  |t Brand positioning and strategy --  |t Vertical integration strategies --  |t Sport brands' extension strategies --  |t Licensing and co-branding --  |g 7.  |t Sport brands' threats --  |t Countering sport brands' aging --  |t pitfalls of excessive marketing --  |t Resisting parasitism, boycott, social criticism and counterfeiting. 
504 |a Includes bibliographical references (pages 182-189) and index. 
650 0 |a Sports  |x Marketing. 
650 0 |a Sports  |x Economic aspects. 
650 0 |a Branding (Marketing) 
650 0 |a Brand name products. 
650 7 |a branding.  |2 aat 
650 7 |a Brand name products  |2 fast 
650 7 |a Branding (Marketing)  |2 fast 
650 7 |a Sports  |x Economic aspects  |2 fast 
650 7 |a Sports  |x Marketing  |2 fast 
655 7 |a dissertations.  |2 aat 
655 7 |a Academic theses  |2 fast 
655 7 |a Academic theses.  |2 lcgft 
655 7 |a Thèses et écrits académiques.  |2 rvmgf 
700 1 |a Hillairet, Dieter. 
700 1 |a Bodet, Guillaume. 
758 |i has work:  |a Sport brands (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCH69w8GRPtVVKf7KxMxpbm  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |z 9781299278820 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=1143694  |y Click for online access 
903 |a EBC-AC 
994 |a 92  |b HCD