Sport brands

Sport brands / by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet.

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Bibliographic Details
Main Author:	Bouchet, Patrick
Other Authors:	Hillairet, Dieter, Bodet, Guillaume
Format:	eBook
Language:	English
Published:	London : Routledge, 2013.
Series:	Sports marketing series
Subjects:	Sports > Marketing. Sports > Economic aspects. Branding (Marketing) Brand name products. branding. Brand name products Sports > Economic aspects Sports > Marketing dissertations. Academic theses Academic theses. Thèses et écrits académiques.
Online Access:	Click for online access

Table of Contents:

Machine generated contents note: difficult objectification of sport brands
diversity of brand theories
Brand and brand equity in terms of business and consumer
1. great variety of sport brands
Classical brands
Sport-specific brands
Certification and label brands
2. tangible influence of sport brands
weight and impact of sport brands
sport brands' influence on consumerism
influence of sports products
3. intangible influence of sport brands
social and cultural influence of sport brands
Cultural differences and sport brands consumption
Sport brands' identity and perceptions
4. Subcultures, communities and sport brands
influence of social subcultures
influence of sporting subcultures
influence of sport brands' communities
5. economic and social value of sport brands
Brands as drivers for companies' profitability
Sport brands innovation
Ethical and responsible sport brands' practices
6. Sport brands' growth strategies
Brand positioning and strategy
Vertical integration strategies
Sport brands' extension strategies
Licensing and co-branding
7. Sport brands' threats
Countering sport brands' aging
pitfalls of excessive marketing
Resisting parasitism, boycott, social criticism and counterfeiting.