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|a HCDD
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|a Breiner, Heather,
|e author.
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|a Challenges and opportunities for change in food marketing to children and youth :
|b workshop summary /
|c Heather Breiner, Lynn Parker, and Steve Olson, rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies.
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|a Washington, D.C. :
|b National Academies Press,
|c [2013]
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|a 1 online resource (1 PDF file (x, 76 pages)) :
|b illustrations
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|a text
|b txt
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|a online resource
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|a Title from PDF title page.
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|a Includes bibliographical references.
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|a A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006).
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|a This project was supported by Contract/Grant No. 69449 between the National Academy of Sciences and the Robert Wood Johnson Foundation. The views presented in this publication do not necessarily reflect the views of the organizations or agencies that provided support for this project.
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|a Version viewed June 24, 2014.
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|a Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions.
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| 650 |
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|a Child consumers.
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| 650 |
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|a Advertising and children.
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| 650 |
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|a Advertising and youth.
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| 650 |
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|a Target marketing.
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| 650 |
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|a Food industry and trade.
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| 650 |
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|a Obesity in children
|x Prevention.
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| 650 |
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|a Children.
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| 650 |
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|a children (people by age group)
|2 aat
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| 650 |
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|a advertising.
|2 aat
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|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
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| 650 |
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|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
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| 650 |
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|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
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| 650 |
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|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
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| 650 |
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|a Children
|2 fast
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| 650 |
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|a Advertising and children
|2 fast
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| 650 |
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|a Advertising and youth
|2 fast
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| 650 |
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|a Child consumers
|2 fast
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| 650 |
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7 |
|a Food industry and trade
|2 fast
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| 650 |
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|a Obesity in children
|x Prevention
|2 fast
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| 650 |
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|a Target marketing
|2 fast
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| 655 |
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|a proceedings (reports)
|2 aat
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|a Conference papers and proceedings
|2 fast
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|a Conference papers and proceedings.
|2 lcgft
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|a Actes de congrès.
|2 rvmgf
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| 700 |
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|a Parker, Lynn,
|e author.
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| 700 |
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|a Olson, Steve,
|d 1956-
|e author.
|1 https://id.oclc.org/worldcat/entity/E39PBJpV6yX9jFKMQMYFvVkhpP
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| 710 |
2 |
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|a Institute of Medicine (U.S.).
|b Standing Committee on Childhood Obesity Prevention,
|e issuing body.
|
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|a New Challenges and Opportunities in Food Marketing to Children and Youth (Workshop)
|d (2012 :
|c Washington, D.C.)
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0 |
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|i Print version:
|t Challenges and Opportunities for Change in Food Marketing to Children and Youth.
|d Washington, D.C. : National Academies Press, 2013
|z 0309269539
|w (OCoLC)830368066
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=3379234
|y Click for online access
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|a EBC-AC
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|a 92
|b HCD
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