Making sense of business reference : a guide for librarians and research professionals

Making sense of business reference : a guide for librarians and research professionals / Celia Ross.

"In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An 'accidental business reference librarian by trade, ' R...

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Bibliographic Details
Main Author: Ross, Celia, 1971- (Author)
Format: eBook
Language:English
Published: Chicago : American Library Association, 2013.
Subjects:
Business libraries > Reference services.
Business > Bibliography > Methodology.
Business literature > Bibliography > Methodology.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Business libraries > Reference services
Online Access:Click for online access
Table of Contents:
  • The business reference question
  • The business reference resource (aka the business reference database)
  • Company research
  • Industry research
  • Company finance
  • Investment research
  • Consumer research and marketing/advertising
  • Business (and other) statistics
  • International business
  • Small business
  • Other handy business reference resources and tips
  • Business reference wrap-up.

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