Proven Online Ad Sales Tactics : Practical Know-How from Profitable Web and Newsletter Publishers.

Proven Online Ad Sales Tactics : Practical Know-How from Profitable Web and Newsletter Publishers.

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Bibliographic Details
Format: eBook
Language:English
Published: Warren : MarketingSherpa, Incorporated, Dec. 2002.
Subjects:
Advertising.
Advertising
Online Access:Click for online access
Table of Contents:
  • Table of contents
  • part i. anne's forecast: 10 ways to sell more advertising in 2003
  • part ii. best of contentbiz online ad sales practical advice
  • special report: how to sell more internet advertising
  • how to profit selling co-registrations
  • eight ways to avoid getting burned financially by online ad brokers
  • how to battle slow-payers and bad debtors
  • part iii. best of contentbiz ad sales for business-to-business sites and newsletters
  • case study #1
  • techweb's new links listings generate 150k more ad sales in 45 days
  • Case study #2
  • how to make money in directory publishing online
  • knowledgestorm's evolving business modelcase study #3
  • fierce markets: the story of a profitable ad-based email newsletter publisher
  • case study #4
  • 5 clever tactics cmp's techweb uses to keep online ad sales high
  • case study #5
  • how to sell online & ezine ads in a down market: primedia business
  • case study #6
  • techtarget
  • print newsletter spin-off site becomes fastest growing ad-based it media site online
  • Case study #7
  • how a traditional trade publisher is selling both ads and subscriptions online
  • paperloopcase study #8
  • media life magazine
  • a profitable, ad-supported content site
  • case study #9
  • behind-the-scenes at a profitable email newsletter publisher (trade magazines, watch out!)
  • ientry
  • case study #10
  • legal content distributor mondaq changes its business model and blows away revenue expectations
  • part iv. best of contentbiz ad sales for consumer sites and newsletters
  • case study #11
  • the onion
  • how the web's most beloved humor site stays profitable
  • Case study #12
  • collegerecruiter.com profits with affiliates in two directions (inbound and outbound)case study #13
  • 4 ways sfgate sells more local online ads (without a sales team)
  • case study #14
  • how to sell more online ads and please partners: kelley blue book uses site metrics to raise profits
  • case study #15
  • six tactics nytimes.com used to convince media buyers to test a new online ad unit
  • case study #16
  • how bankrate kept online ad revenues steady despite the economy
  • ""Case study #17
  • how lee enterprises doubled online ad sales at local newspaper sites across america""

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