Advertising and Psychology.

Advertising and Psychology.

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory...

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Bibliographic Details
Main Author: Gill, Leslie Ernest
Format: eBook
Language:English
Published: Hoboken : Taylor and Francis, 2013.
Series:Routledge Library Editions: Advertising.
Subjects:
Advertising > Psychological aspects.
Advertising > Psychological aspects
Online Access:Click for online access
Table of Contents:
  • Cover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; Index

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