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| LEADER |
00000cam a2200000 a 4500 |
| 001 |
ocn846985397 |
| 003 |
OCoLC |
| 005 |
20240623213015.0 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
130510t20131967enk o 001 0 eng d |
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|d OCLCL
|d OCLCQ
|d OCLCL
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| 019 |
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|a 842364049
|a 1290110367
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| 020 |
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|a 9781136670145
|q (electronic bk.)
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| 020 |
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|a 1136670149
|q (electronic bk.)
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| 020 |
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|a 0203582438
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| 020 |
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|a 9780203582435
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| 024 |
7 |
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|a 10.4324/9780203582435
|2 doi
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| 035 |
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|a (OCoLC)846985397
|z (OCoLC)842364049
|z (OCoLC)1290110367
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| 043 |
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|a n-cn---
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| 050 |
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4 |
|a HF5823
|b .F574 2013eb
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| 072 |
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7 |
|a BUS
|x 002000
|2 bisacsh
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a Firestone, O. J.
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| 245 |
1 |
4 |
|a The economic implications of advertising /
|c O.J. Firestone.
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| 260 |
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|a Oxfordshire, England ;
|a New York :
|b Routledge,
|c 2013, ©1967.
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| 300 |
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|a 1 online resource (xiii, 210 pages).
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Routledge Library Editions : Advertising ;
|v v. 11
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| 500 |
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|a Includes index.
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| 588 |
0 |
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|a Print version record.
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0 |
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|a 1. Definition -- 2. Advantages -- 3. Disadvantages -- 4. Expenditures -- 5. Comparison -- 6. Stability -- 7. Productivity -- 8. Quality -- 9. Innovation -- 10. Investment -- 11. Consumer -- 12. Costs -- 13. Payment -- 14. Inflation -- 15. Competition -- 16. Tax -- 17. Findings -- 18. Implications.
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| 520 |
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|a Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.First published in 1967.
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| 546 |
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|a English.
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| 650 |
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0 |
|a Advertising.
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| 651 |
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0 |
|a Canada
|x Economic conditions.
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
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| 650 |
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7 |
|a Advertising
|2 fast
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| 650 |
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7 |
|a Economic history
|2 fast
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| 651 |
|
7 |
|a Canada
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJkMHVW4rfVXPrhVP4VwG3
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| 758 |
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|i has work:
|a The economic implications of advertising (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGmFxKJxRFFHHDBMhF8Ttq
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
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|z 1-138-98910-X
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| 776 |
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|z 0-415-81802-8
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| 830 |
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0 |
|a Routledge Library Editions.
|p Advertising ;
|v v. 11.
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=1181089
|y Click for online access
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| 903 |
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|a EBC-AC
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| 994 |
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|a 92
|b HCD
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