Storytelling in management practice : dynamics and implications

Storytelling in management practice : dynamics and implications / Stefanie Reissner and Victoria Pagan.

Since the early 2000s, storytelling as a means of managerial communication has been increasingly advocated, with a focus on the management practices of leadership, change and organizational culture. Most research on storytelling in management practice derives from practitioner experience, but little...

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Bibliographic Details
Main Authors: Reissner, Stefanie (Author), Pagan, Victoria (Author)
Format: eBook
Language:English
Published: London : Routledge, Taylor & Francis Group, 2013.
Series:Management, organizations and society (London, England) ; 23.
Subjects:
Communication in management.
Communication in organizations.
Communication in management
Communication in organizations
Online Access:Click for online access
Table of Contents:
  • 1. Introduction
  • 2. Storytelling in management practice : definitions, rhetoric, assumptions
  • 3. Theoretical foundations and conceptualizations of storytelling in management practice
  • 4. Storytelling at the macro level : constructing the organization
  • 5. Storytelling at the meso level : sensemaking in organizations
  • 6. Storytelling at the micro level : weaving and weakening the organization's social fabric
  • 7. Dynamics of storytelling in management practice
  • 8. Conclusion.

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