Global advertising, attitudes and audiences

Global advertising, attitudes and audiences / Tony Wilson.

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking ab...

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Bibliographic Details
Main Author: Wilson, Tony, 1947-
Format: eBook
Language:English
Published: New York : Routledge, 2011.
Series:Routledge advances in management and business studies ; 44.
Subjects:
Advertising.
Telemarketing.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Telemarketing
Online Access:Click for online access
Description
Summary:Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and mark.
Physical Description:1 online resource (xiv, 167 pages).
Bibliography:Includes bibliographical references and index.
ISBN:9781136933639
1136933638
129972700X
9781299727007
Source of Description, Etc. Note:Print version record.

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