Global advertising, attitudes and audiences

Global advertising, attitudes and audiences / Tony Wilson.

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking ab...

Full description

Saved in:
Bibliographic Details
Main Author: Wilson, Tony, 1947-
Format: eBook
Language:English
Published: New York : Routledge, 2011.
Series:Routledge advances in management and business studies ; 44.
Subjects:
Advertising.
Telemarketing.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Telemarketing
Online Access:Click for online access
Table of Contents:
  • Audiences articulating advertising
  • Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism
  • Interpreting place branding : absorbing or alienating?
  • From productive consumer to reflective citizen : a reception study of advertising academia online
  • Cellphone connections : audiences activating Agora
  • Mall-eable media marketing : "give reality the slip?"
  • Banks, blogging and reflexive branding.

Similar Items